Changan Automobile (Group) Co., Ltd. is a Chinese automobile manufacturer headquartered in Chongqing, China, and a state-owned enterprise. Its principal activity is the production of passenger cars, microvans, commercial vans and light trucks.
Changan designs, develops, manufactures, and sells passenger cars sold under the Changan brand and commercial vehicles sold under the Chana brand. It operates joint ventures with Ford (Changan Ford), Groupe PSA (Changan PSA), Mazda (Changan Mazda) and Suzuki (Changan Suzuki) which respectively produce Ford, DS Automobiles, Mazda and Suzuki branded passenger cars for the Chinese market. It also has a joint venture with Jiangling Motors (JMC), which produces SUVs sold under the Landwind marque.
With the full support from Changan Automobile and Jiahe Marketing Group, Restobox has planned and executed a large-scale marketing campaign across Canada, China, Colombia, Peru, and Chile. This marketing campaign delivers the corporates’ vision with closer binding in three different cultures.
RESTOBOX OFFLINE SOLUTIONS:
Restobox team had two months to prepare the follow 8 marketing phases: