{"id":11914,"date":"2018-05-14T14:07:00","date_gmt":"2018-05-14T21:07:00","guid":{"rendered":"https:\/\/restobox.com\/?p=11914"},"modified":"2025-01-31T01:10:47","modified_gmt":"2025-01-31T09:10:47","slug":"%e3%80%90%e6%b8%a9%e5%93%a5%e5%8d%8e%e5%9c%a8%e7%ba%bf%e8%90%a5%e9%94%80%e3%80%91%e8%90%a5%e9%94%80%e6%bc%8f%e6%96%97marketing-funnel-%e5%88%9d%e6%ac%a1%e8%a7%81%e9%9d%a2%e7%9a%84-cold-lead-magnet-3","status":"publish","type":"post","link":"https:\/\/restobox.com\/zh-hans\/2018\/05\/14\/%e3%80%90%e6%b8%a9%e5%93%a5%e5%8d%8e%e5%9c%a8%e7%ba%bf%e8%90%a5%e9%94%80%e3%80%91%e8%90%a5%e9%94%80%e6%bc%8f%e6%96%97marketing-funnel-%e5%88%9d%e6%ac%a1%e8%a7%81%e9%9d%a2%e7%9a%84-cold-lead-magnet-3\/","title":{"rendered":"\u3010\u6e29\u54e5\u534e\u5728\u7ebf\u8425\u9500\u3011\u8425\u9500\u6f0f\u6597(Marketing Funnel) &#8211; \u521d\u6b21\u89c1\u9762\u7684 Cold Lead Magnet"},"content":{"rendered":"<p>\u8854\u63a5\u4e0a\u7bc7\u6e29\u54e5\u534e\u5728\u7ebf\u8425\u9500 (Vancouver Marketing)\u7684\u653b\u7565: <a href=\"https:\/\/restobox.com\/2018\/05\/07\/%e3%80%90%e6%ba%ab%e5%93%a5%e8%8f%af%e7%b7%9a%e4%b8%8a%e8%a1%8c%e9%8a%b7%e3%80%91%e8%a1%8c%e9%8a%b7%e6%bc%8f%e6%96%97marketing-funnel-%e5%ae%a2%e6%88%b6%e5%83%b9%e5%80%bc%e5%84%aa%e5%8c%96prospec\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5ba2\u6237\u4ef7\u503c\u4f18\u5316<\/a>\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Lead x Profit x Frequency = Gross Profit<\/strong><\/h3>\n<ul>\n<li style=\"font-size: 16px;\">Lead = \u521d\u6b21\u89c1\u9762\u7684 Cold Lead Magnet + \u6709\u793c\u8c8c\u53c8\u6709\u4e9b\u8bb8\u4e92\u52a8\u7684 Tripwire<\/li>\n<li style=\"font-size: 16px;\">Profit = \u80c6\u5927\u5fc3\u7ec6\u7684 Core Offer + \u68a6\u60f3\u6210\u771f\u7684\u90a3\u523b Profit Maximizer<\/li>\n<li style=\"font-size: 16px;\">Frequency = \u611f\u60c5\u6052\u6e29\u7684 Return Path<\/li>\n<li style=\"font-size: 16px;\">Gross Profit = \u5b9e\u9645\u5165\u53e3\u888b\u7684$$$<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u6211\u4eec\u4eca\u5929\u6765\u8ba8\u8bba\u5728\u6e29\u54e5\u534e\u5982\u4f55\u5f00\u59cb\u6700\u56f0\u96be\u7684 Makreting \u7b2c\u4e00\u6b65\uff1a<strong>\u521d\u6b21\u89c1\u9762\u7684 Cold Lead Magnet<\/strong>\uff01<\/p>\n<hr \/>\n<h3><\/h3>\n<h3>\u5728\u6e29\u54e5\u534e\u6253\u9020 \u300c\u521d\u6b21\u89c1\u9762\u7684 Cold Lead Magnet\u300d \u7684\u7b2c\u4e00\u6ce8\u610f\u4e8b\u9879\uff1a<span style=\"color: #ff0000;\">\u63d0\u4f9b\u6b63\u786e\u7684<span style=\"text-decoration: underline;\">\u5438\u5f15\u529b<\/span> (Marketing Hook)<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>\u4ec0\u4e48\u53eb\u505a\u5438\u5f15\u529b\u5462\uff1f<\/p>\n<p>\u5148\u629b\u5f00\u5b66\u672f\u4e0a\u63d0\u5230\u7684\u5e02\u573a\u5b9a\u4f4d(Market Positioning)\uff0c\u629b\u5f00\u4ea7\u54c1\u4f18\u52a3\u70b9\uff08USP \/ Feature)\u4e0d\u8bf4\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u5355\u7eaf\u7684\u95ee\uff1a <span style=\"color: #ff0000;\">\u4f60\u5728\u6e29\u54e5\u534e\u7684\u5ba2\u6237\u60f3\u4e0d\u60f3\u8981\u4f60\u6240\u63d0\u4f9b\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff1f<\/span><\/p>\n<p>\u5728\u6e29\u54e5\u534e\u7684\u521b\u4e1a\u5bb6\u4eec\u770b\u5230\u8fd9\u91cc\u4e00\u5b9a\u7709\u5934\u4e00\u76b1\uff0c\u60f3\u8bf4\u6211\u5728\u8bf4\u4ec0\u4e48\u5e9f\u8bdd\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u90a3\u91cc\u6b27\u6362\u4e2a\u65b9\u6cd5\u95ee\uff1a<span style=\"color: #ff0000;\">\u60a8\u6240\u63d0\u4f9b\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u53ef\u4ee5\u5e2e\u52a9\u5ba2\u6237\u4ea7\u751f\u4ec0\u4e48\u4ef7\u503c?<\/span><\/p>\n<p>\u4e00\u4e2a\u597d\u7684Marketing Hook \u80fd\u5f70\u663e\u51fa\u5982\u4f55\u5e2e\u52a9\u5ba2\u6237\u627e\u5230\u300c\u4ef7\u503c\u300d\uff01<\/p>\n<p>\u8fd9\u4e2a\u300c\u4ef7\u503c\u300d\u4e5f\u88ab\u5e38\u8bf4\u4e3a\u300c\u89e3\u51b3\u65b9\u6848\u300d<\/p>\n<p>&nbsp;<\/p>\n<p>\u62ff\u4e0b\u65b9\u7684\u56fe\u7247\u6765\u89e3\u91ca\u4e00\u4e0b\u8fd9\u4e2aMarketing\u6982\u5ff5<\/p>\n<p>(\u62b1\u6b49\uff0c\u91cc\u6b27\u7684\u7f8e\u529f\u80fd\u529b\u6709\u5f85\u52a0\u5f3awwww)<\/p>\n<p><a href=\"https:\/\/restobox.com\/wp-content\/uploads\/2018\/05\/513.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-11916 aligncenter\" src=\"https:\/\/restobox.com\/wp-content\/uploads\/2018\/05\/513.png\" alt=\"\" width=\"1057\" height=\"360\" srcset=\"https:\/\/restobox.com\/wp-content\/uploads\/2018\/05\/513.png 1057w, https:\/\/restobox.com\/wp-content\/uploads\/2018\/05\/513-300x102.png 300w, https:\/\/restobox.com\/wp-content\/uploads\/2018\/05\/513-768x262.png 768w, https:\/\/restobox.com\/wp-content\/uploads\/2018\/05\/513-1024x349.png 1024w, https:\/\/restobox.com\/wp-content\/uploads\/2018\/05\/513-500x170.png 500w\" sizes=\"(max-width: 1057px) 100vw, 1057px\" \/><\/a><\/p>\n<p>\u4e00\u4e2a\u597d\u7684 \/ \u4e13\u4e1a\u7684 Marketing Hook (\u4e5f\u5c31\u662f\u5f53\u6e29\u54e5\u534e\u7684\u6d45\u5728\u5ba2\u6237\u7b2c\u4e00\u6b21\u8ba4\u8bc6\u4f60\u7684\u54c1\u724c\u65f6)\uff0c<\/p>\n<p>\u5e94\u8be5\u662f\u53ef\u4ee5\u6e05\u695a\u7684\u4f20\u8fbe\u4e00\u4e2a\u6709\u4ef7\u503c\u8baf\u606f :<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #ff0000;\">\u5ba2\u6237\u4f7f\u7528\u524d VS \u4f7f\u7528\u540e\u7684\u72b6\u6001 (Status) \u5dee\u522b<\/span><\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\u5f53\u4f60\u5728\u63a8\u5e7fMarketing Hook<\/p>\n<p>\u53ef\u4ee5\u7ed9\u5ba2\u6237\u66f4\u591a\u671f\u8bb8 + \u4ef7\u503c\u65f6<\/p>\n<p>\u4f60\u6240\u80fd\u53d6\u5f97\u7684\u8425\u6536\u8ddf\u540d\u58f0\u5c31\u8d8a\u4e30\u5bcc\uff01<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u7b80\u5355\u4e3e\u4f8b\u8fd9\u4e2aMarketing \u6982\u5ff5:<\/strong><\/p>\n<p>\u6e29\u54e5\u534e\u666e\u901a\u6c49\u5821A\uff1a\u6211\u5bb6\u7684\u6c49\u5821\u5403\u4e86\u80fd\u586b\u9971\u809a\u5b50\uff01<\/p>\n<p>\u6e29\u54e5\u534e\u8425\u9500\u6c49\u5821B\uff1a\u4e25\u9009\u4f4e\u94a0\u7684\u6e29\u4f53\u725b\u6392\uff0c\u642d\u914dOakangan\u751f\u9c9c\u852c\u83dc&#8230;..\u6bcf\u4e70\u4e00\u4e2a\u6c49\u5821\uff0c\u6211\u4eec\u4f1a\u6350\u52a920%\u7684\u5229\u6da6\u7ed9____\uff01<\/p>\n<p>\u4f60\u8eab\u4e3a\u4e00\u4e2a\u5ba2\u6237\uff0c\u4f1a\u5206\u522b\u7ed9\u6c49\u5821A &amp; \u6c49\u5821B \u4ed8\u591a\u5c11\u94b1?<\/p>\n<p>&nbsp;<\/p>\n<p>\u9664\u4e86\u6ee1\u8db3\u6700\u57fa\u672c\u7684\u9700\u6c42\uff0c<strong><span style=\"color: #ff0000;\">\u4f60\u7684Marketing\u5546\u54c1 &amp; \u670d\u52a1\u53ef\u4ee5\u8ba9\u5ba2\u6237\u7684\u72b6\u6001 (Status) \u5982\u4f55\u6539\u53d8<\/span><\/strong>?<\/p>\n<p>(\u8fd9\u4e5f\u662f\u7b26\u5408\u5927\u5bb6\u8033\u719f\u80fd\u8be6\u7684<a href=\"https:\/\/zh.wikipedia.org\/wiki\/%E9%9C%80%E6%B1%82%E5%B1%82%E6%AC%A1%E7%90%86%E8%AE%BA\" target=\"_blank\" rel=\"noopener noreferrer\">Maslow&#8217;s hierarchy of needs<\/a>)<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u4ee5\u4e0b\u8ba9\u91cc\u6b27\u7cbe\u7b80\u7684\u5f52\u7c7b\u4f60\u5728\u6e29\u54e5\u534e\u505aMarketing\u65f6\u53ef\u4ee5\u7a81\u51fa\u7684\u5356\u70b9\uff1a<\/strong><\/p>\n<p>\u65e2\u7136\u6e29\u54e5\u534e\u73b0\u5728\u8fdb\u5165\u6625\u590f\u5b63\u8282\uff0c\u5047\u88c5Restobox\u662f\u5bb6\u56ed\u6797\u7ef4\u62a4\u516c\u53f8~<\/p>\n<div class=\"table-responsive\">\n<table class=\"table table-bordered\" style=\"height: 260px;\" width=\"1189\">\n<tbody>\n<tr>\n<th class=\"normal\"><\/th>\n<td style=\"text-align: center;\"><strong>\u4f7f\u7528\u524d\u7684\u72b6\u6001<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>\u4f7f\u7528\u540e\u7684\u72b6\u6001<\/strong><\/td>\n<\/tr>\n<tr>\n<th class=\"normal\" style=\"text-align: center;\">\u5b9e\u9645\u62e5\u6709<\/th>\n<td style=\"text-align: center;\">\u6742\u8349\u4e1b\u751f\u7684\u82b1\u56ed<\/td>\n<td style=\"text-align: center;\">\u5e72\u51c0\u655e\u4eae\u7684\u82b1\u56ed<\/td>\n<\/tr>\n<tr>\n<th class=\"normal\" style=\"text-align: center;\">\u4e2a\u4eba\u611f\u89c9<\/th>\n<td style=\"text-align: center;\">\u5fc3\u70e6\u610f\u4e71<\/td>\n<td style=\"text-align: center;\">\u8212\u670d\u5a31\u4e50<\/td>\n<\/tr>\n<tr>\n<th class=\"normal\" style=\"text-align: center;\">\u6bcf\u5929\u65e5\u5e38<\/th>\n<td style=\"text-align: center;\">\u6cae\u4e27\uff0c\u96be\u5f97\u5047\u65e5<\/p>\n<p>\u4e0d\u80fd\u4f11\u606f<\/p>\n<p>\u8fd8\u8981\u9664\u8349?<\/td>\n<td style=\"text-align: center;\">\u723d\uff01\u96be\u5f97\u5047\u65e5<\/p>\n<p>\u6c99\u6ee9\u559d\u5564\u9152<\/p>\n<p>\u7ed9\u81ea\u5df1\u653e\u653e\u98ce<\/td>\n<\/tr>\n<tr>\n<th class=\"normal\" style=\"text-align: center;\">\u5185\u5916\u5f71\u54cd<\/th>\n<td style=\"text-align: center;\">\u5bb6\u4eba\u7763\u4fc3 \/ \u653f\u5e9c\u7f5a\u6b3e<\/td>\n<td style=\"text-align: center;\">\u4f60\u770b\uff0c\u6211\u5bb6\u5f88\u7f8e\u5427\uff01<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>&nbsp;<\/p>\n<p><strong>\u4ece <span style=\"text-decoration: underline;\">\u5b9e\u9645\u62e5\u6709<\/span> \u7684\u89d2\u5ea6\u6765\u63a8\u5e7fMarketing:<\/strong><\/p>\n<p>Restobox\u662f\u5bb6\u4e13\u4e1a\u7684\u6e29\u54e5\u534e\u56ed\u6797\u7ef4\u62a4\u516c\u53f8\uff0c<\/p>\n<p>\u6211\u4eec\u53ef\u4ee5\u5e2e\u60a8\u9664\u8349 + \u4fee\u526a\uff0c\u8ba9\u60a8\u6709\u4e2a\u5e72\u51c0\u6574\u6d01\u7684\u9662\u5b50\uff01<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u4ece <span style=\"text-decoration: underline;\">\u4e2a\u4eba\u611f\u89c9<\/span> \u7684\u89d2\u5ea6\u6765\u63a8\u5e7fMarketing:<\/strong><\/p>\n<p>\u4f60\u5bb6\u6742\u8349\u4e1b\u751f\u7684\u82b1\u56ed\u8fd8\u8ba9\u4f60\u5341\u5206\u5934\u75db\u5417?<\/p>\n<p>\u8ba9\u6e29\u54e5\u534e\u6700\u4e13\u4e1a\u7684\u9664\u8349\u516c\u53f8Restbox\u5e2e\u4f60\u89e3\u51b3\u8fd9\u4e2a\u8d85\u7ea7\u5927\u9ebb\u70e6\uff01<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u4ece <span style=\"text-decoration: underline;\">\u6bcf\u5929\u65e5\u5e38<\/span> \u7684\u89d2\u5ea6\u6765\u63a8\u5e7fMarketing:<\/strong><\/p>\n<p>\u590f\u65e5\u708e\u708e\u7684\u5468\u672b\uff0c\u8ba9Restobox\u8fd8\u7ed9\u4f60\u5e94\u5f97\u7684\u8212\u723d\u5a31\u4e50\u4f11\u606f\u65e5\uff01\uff01<\/p>\n<p>\u52b3\u7d2f\u5de5\u4f5c\u4e86\u4e00\u5468\uff0c\u4f60\u4e0d\u8981\u6d6a\u8d39\u65f6\u95f4\u5728\u9662\u5b50\u91cc\u6e05\u9664\u6742\u8349\uff01<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u4ece <span style=\"text-decoration: underline;\">\u5185\u5916\u5f71\u54cd<\/span> \u7684\u89d2\u5ea6\u6765\u63a8\u5e7fMarketing:<\/strong><\/p>\n<p>\u6691\u5047\u9080\u8bf7\u670b\u53cb\u6765\u5bb6\u91cc\u7684\u9662\u5b50BBQ\uff1f<\/p>\n<p>Restobox\u53ef\u4ee5\u8ba9\u4f60\u7684\u670b\u53cb\u4eec\u5927\u58f0 WOW \u7684\u65b9\u6cd5\uff01<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u90a3\u6709\u53ef\u80fd\u4f1a\u6709\u8001\u677f\u95ee\uff1a&#8221;\u662f\u4e0d\u662f \u5185\u5916\u5f71\u54cd \u7684Marketing Hook\u6700\u597d\uff1f&#8221;<\/strong><\/p>\n<p>\u5176\u5b9e\u4e0d\u7136\uff0c\u91cc\u6b27\u5e76\u6ca1\u6709\u8bf4\u54ea\u4e2aMarketing\u7684\u89d2\u5ea6\u6bd4\u8f83\u597d<\/p>\n<p>\u5728\u6e29\u54e5\u534e\u7684\u63a8\u5e7f\u65b9\u6cd5\u53d6\u51b3\u4e8e\u4f60\u7684\u5ba2\u6237\u7fa4\u3001\u5730\u7406\u4f4d\u7f6e\u3001\u670d\u52a1\u9879\u76ee\u6709\u6240\u4e0d\u540c\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u5982\u679c\u4f60\u662f\u6c34\u7ba1\u5de5\uff0c\u76f4\u63a5\u7684\u8bf4\uff1a &#8220;\u4f60\u5728\u6e29\u54e5\u534e\u7684\u5bb6\u6c34\u7ba1\u7206\u88c2\uff0c\u621115\u5206\u949f\u5185\u7edd\u5bf9\u5230\u573a\u7ef4\u4fee\u5230\u597d\u3002&#8221;<\/p>\n<p>\u4e00\u53e5\u7b80\u5355\u7684\u8bdd\uff0c\u6548\u679c\u8fdc\u8fdc\u5f3a\u8fc7 &#8220;\u4f60\u53ef\u4ee5\u5b89\u5fc3\u7684\u4eab\u53d7\u9a6c\u6876 \/ \u8ba9\u6211\u8fd8\u59b3\u4e00\u4e2a\u8212\u9002\u7684\u5982\u5395\u65f6\u95f4&#8221;<\/p>\n<p>( \u91cc\u6b27\u60f3\u5230\u8fd9\u79cd\u63a8\u5e7f\u90fd\u4f1a\u89c9\u5f97666666 )<\/p>\n<p>&nbsp;<\/p>\n<p>\u4f46\u662f\u5982\u679c\u4f60\u5e0c\u671b\u5728\u6e29\u54e5\u534e\u6253\u9020\u597d\u4e00\u4e2a\u8425\u9500\u6e20\u9053(Marketing Funnel)\uff0c<\/p>\n<p>\u521d\u6b21\u89c1\u9762\u7684 Cold Lead Magnet\u5fc5\u987b\u8ddf <strong>\u6d88\u8d39\u8005\u524d\u540e\u72b6\u6001\u5dee\u5f02 <\/strong>\u642d\u914d\u4f7f\u7528\uff01<\/p>\n<p>\u76f4\u63a5\u4e86\u5f53\u7684\u4e00\u53e5\u8bdd\u5f88\u96be\u6253\u9020\u4e00\u4e2a\u53ef\u4ee5\u6301\u7eed\u5438\u5f15\u66f4\u591a\u5ba2\u6237\u7684\u7cfb\u7edf\uff0c<\/p>\n<p>\u56e0\u4e3a\uff0c\u4f60\u80fd\u4fee\u6c34\u7ba1\uff0c \u5176\u4ed6\u4eba\u4e5f\u80fd\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u8fd9\u5c31\u50cf\u62ff\u7834\u4ed1\u66fe\u5bf9\u58eb\u5175\u7684\u72b6\u6001\u6240\u8a00\uff1a<\/p>\n<p>[quote &#8221; Text=&#8221;A soldier <em>will fight long<\/em> and <em>hard<\/em> for a bit of <em>colored ribbon<\/em>&#8221; name=&#8221;Napoleon Bonaparte&#8221;]<\/p>\n<p><a href=\"https:\/\/restobox.com\/wp-content\/uploads\/2018\/05\/napoleon-bonaparte-67784_960_720.jpg\"><img decoding=\"async\" class=\" wp-image-11930 aligncenter\" src=\"https:\/\/restobox.com\/wp-content\/uploads\/2018\/05\/napoleon-bonaparte-67784_960_720.jpg\" alt=\"\" width=\"379\" height=\"444\" srcset=\"https:\/\/restobox.com\/wp-content\/uploads\/2018\/05\/napoleon-bonaparte-67784_960_720.jpg 614w, https:\/\/restobox.com\/wp-content\/uploads\/2018\/05\/napoleon-bonaparte-67784_960_720-256x300.jpg 256w, https:\/\/restobox.com\/wp-content\/uploads\/2018\/05\/napoleon-bonaparte-67784_960_720-500x586.jpg 500w\" sizes=\"(max-width: 379px) 100vw, 379px\" \/><\/a><\/p>\n<p><strong>Marketing\u603b\u7ed3\uff1a<\/strong><\/p>\n<p>1) \u601d\u8003\u4f60\u5728\u6e29\u54e5\u534e\u7684\u516c\u53f8\u9002\u5408\u63d0\u4f9b\u54ea\u79cd\u6b63\u786e\u7684\u5438\u5f15\u529b (Marketing Hook)<\/p>\n<p>2) \u5f53\u4f60\u627e\u5230\u6700\u9002\u5408\u5f62\u5bb9\u4f60\u5ba2\u6237 &#8220;\u4f7f\u7528\u540e\u7684\u72b6\u6001 (Ideal After)&#8221;\uff0c\u4f60\u5c31\u53ef\u4ee5\u6253\u9020\u4f60\u7684\u4ef7\u503c\u5438\u5f15\u529b (Marketing Hook Value Statement)<\/p>\n<p>&nbsp;<\/p>\n<p>\u5982\u679c\u60a8\u60f3\u5728Marketing\u63a8\u5e7f\u60a8\u7684\u4ea7\u54c1 \/ \u670d\u52a1\uff0c\u4eca\u5929\u7684\u529f\u8bfe\u5c31\u662f\u5199\u4e0b\uff1a<\/p>\n<h3><span style=\"color: #ff0000;\">__<span style=\"text-decoration: underline;\">\u4ea7\u54c1 \/ \u670d\u52a1<\/span>__ \u53ef\u4ee5\u8ba9 __<span style=\"text-decoration: underline;\">\u54ea\u4e9b\u5ba2\u6237<\/span>__\uff0c\u611f\u53d7\u5230 ___<span style=\"text-decoration: underline;\">\u4f7f\u7528\u540e\u7684\u611f\u5b98<\/span>____\u3002<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>* \u4f60\u6240\u63d0\u4f9b\u7684\u6bcf\u4e00\u9879\u4ea7\u54c1\u3001\u6bcf\u4e00\u9879\u670d\u52a1\uff0c\u90fd\u5e94\u8be5\u8981\u6709\u5404\u81ea\u7684<strong>\u8425\u9500\u4ef7\u503c\u5438\u5f15\u529b (Marketing Hook Value Statement)<\/strong><\/p>\n<p>** \u5f53\u4f60\u5728\u9605\u8bfb\u4f60\u6240\u8ba2\u5236\u7684Marketing&#8230;.Statement\uff0c\u8138\u4e0a\u4e0d\u7531\u81ea\u4e3b\u9732\u51fa\u5fae\u7b11\u65f6\uff0c\u5c31\u662f\u5f00\u573a\u767d\u51c6\u5907\u597d\u4e86\uff01<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h3>\u5728\u6e29\u54e5\u534e\u6253\u9020 \u300c\u521d\u6b21\u89c1\u9762\u7684 Cold Lead Magnet\u300d \u524d\u7684\u7b2c\u4e8c\u6ce8\u610f\u4e8b\u9879\uff1aUSP vs VS<\/h3>\n<p><a href=\"https:\/\/restobox.com\/wp-content\/uploads\/2018\/05\/canstockphoto22129593.jpg\"><img decoding=\"async\" class=\"wp-image-11922 aligncenter\" src=\"https:\/\/restobox.com\/wp-content\/uploads\/2018\/05\/canstockphoto22129593.jpg\" alt=\"\" width=\"340\" height=\"392\" srcset=\"https:\/\/restobox.com\/wp-content\/uploads\/2018\/05\/canstockphoto22129593.jpg 2082w, https:\/\/restobox.com\/wp-content\/uploads\/2018\/05\/canstockphoto22129593-260x300.jpg 260w, https:\/\/restobox.com\/wp-content\/uploads\/2018\/05\/canstockphoto22129593-768x885.jpg 768w, https:\/\/restobox.com\/wp-content\/uploads\/2018\/05\/canstockphoto22129593-888x1024.jpg 888w, https:\/\/restobox.com\/wp-content\/uploads\/2018\/05\/canstockphoto22129593-500x576.jpg 500w\" sizes=\"(max-width: 340px) 100vw, 340px\" \/><\/a><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>\u72ec\u7279\u5356\u70b9 (Unique Selling Point)<\/strong><\/span><\/p>\n<p>\u7b80\u5355\u6765\u8bf4\u5c31\u662f\u5982\u4f55\u533a\u5206\u4f60\u8ddf\u7ade\u4e89\u5bf9\u624b\u7684\u5dee\u5f02\uff1a<\/p>\n<p>&#8211; \u8fd9\u662f\u4e3a\u4ec0\u4e48\u6211\u4eec\u66f4\u597d<\/p>\n<p>&#8211; \u8fd9\u662f\u4e3a\u4ec0\u4e48\u6211\u4eec\u4e0d\u4e00\u6837<\/p>\n<p>&nbsp;<\/p>\n<p>\u4f46\u662f\u8bb0\u5f97\uff0c\u91cc\u6b27\u5728\u4e0a\u7bc7<a href=\"https:\/\/restobox.com\/2018\/05\/07\/%e3%80%90%e6%ba%ab%e5%93%a5%e8%8f%af%e7%b7%9a%e4%b8%8a%e8%a1%8c%e9%8a%b7%e3%80%91%e8%a1%8c%e9%8a%b7%e6%bc%8f%e6%96%97marketing-funnel-%e5%ae%a2%e6%88%b6%e5%83%b9%e5%80%bc%e5%84%aa%e5%8c%96prospec\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5ba2\u6237\u4ef7\u503c\u4f18\u5316<\/a>\u7684\u6587\u7ae0\u91cc\u66fe\u8bf4\u8fc7\uff1a<\/p>\n<p><span style=\"color: #ff0000;\">\u5c31\u7b97\u4f60\u77e5\u9053\u4f60\u7684\u4ea7\u54c1 &amp; \u670d\u52a1\u5728\u6e29\u54e5\u534e\u662f\u6700\u597d\u7684\u2026\u2026<\/span><\/p>\n<p><span style=\"color: #ff0000;\">\u6216\u662f\u4f60\u77e5\u9053\u4f60\u7684\u4ea7\u54c1\u53ef\u4ee5\u89e3\u51b3\u5ba2\u6237\u7684\u95ee\u9898\uff0c\u6216\u662f\u4f60\u7684\u5ba2\u6237\u771f\u7684\u5f88\u9700\u8981\u4f60\u7684\u89e3\u51b3\u65b9\u6848\u2026\u2026.<\/span><\/p>\n<p><span style=\"color: #ff0000;\"><strong>\u8fd9\u5e76\u4e0d\u4ee3\u8868\uff1a<\/strong><\/span><\/p>\n<p><span style=\"color: #ff0000;\">\u6e29\u54e5\u534e\u7684\u5ba2\u6237\u77e5\u9053\u4ed6\u4eec\u6709\u8fd9\u4e2a\u9700\u6c42\uff0c\u53c8\u6216\u8005\u4ed6\u4eec\u4f1a\u60f3\u8981\u8ddf\u4f60\u4e70\u2026YET!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>\u4ef7\u503c\u89c2 (Value Statement)<\/strong><\/span><\/p>\n<p>\u9648\u8ff0\u6e29\u54e5\u534e\u5ba2\u6237\u4f7f\u7528\u4f60\u7684\u4ea7\u54c1 &amp; \u670d\u52a1\u540e\u7684\u7406\u60f3\u72b6\u6001\uff1a\u5bc4\u4e88\u4ed6\u4eec<span style=\"text-decoration: underline;\"><strong>\u5174\u594b +<\/strong><\/span> <span style=\"text-decoration: underline;\"><strong>\u671f\u5f85\u611f<\/strong><\/span>\uff01<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\u6240\u4ee5\u6211\u4eec\u82b1\u4e86\u90a3\u4e48\u591a\u65f6\u95f4~<\/p>\n<p>\u7ec8\u4e8e\u627e\u51fa\u4e86\u81ea\u5df1\u7684\u5b9a\u4f4d~<\/p>\n<p>\u63d0\u4f9b\u6700\u6b63\u786e\u7684\u5438\u5f15\u529b (Marketing Hook)~<\/p>\n<p>\u6700\u56f0\u96be\u7684Marketing\u7b2c\u4e00\u6b65\u5c31\u5b8c\u6210\u4e86~~ \u5bf9\u5427~<\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #ff0000;\">\u9519!!!!!<\/span><\/h1>\n<p>&nbsp;<\/p>\n<p>\u50cf\u4e4b\u524d\u6240\u8bf4\uff1a\u5c31\u7b97\u5e02\u573a\u6709\u8fd9\u4e2a\u9700\u6c42\uff0c\u4f60\u4e5f\u80fd\u6ee1\u8db3\u8fd9\u4e2a\u9700\u6c42\u3002<\/p>\n<p>\u5e76\u4e0d\u4ee3\u8868\u5728\u6e29\u54e5\u534e\u7684\u5ba2\u6237\u4f1a\u8ddf\u4f60\u4e70&#8230;(\u4f60\u80fd\u4fee\u6c34\u7ba1\uff0c \u5176\u4ed6\u4eba\u4e5f\u80fd\u3002)<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u5c3d\u7ba1\u4f60\u5728\u505aMarketing Promotion\u91cc\u9762\u8bf4\u51fa\u4e86\u4ed6\u4eec\u7684\u5fc3\u58f0\uff01<\/strong><\/p>\n<p>&#8220;\u96be\u5f97\u5047\u65e5\u6c99\u6ee9\u559d\u5564\u9152\u7ed9\u81ea\u5df1\u653e\u653e\u98ce&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u5c3d\u7ba1\u5973\u65b9\u77e5\u9053\u4f60\u85aa\u6c34\u4f18\u6e25\u3001\u4e0d\u70df\u4e0d\u9152\u3001\u5b5d\u987a\u6709\u793c\u3001\u76f8\u8c8c\u5802\u5802\u3001\u54c1\u5fb7\u517c\u4f18\uff01<\/strong><\/p>\n<p>\u5927\u90e8\u4efd\u7684\u5973\u751f\u8fd8\u662f\u5e0c\u671b\u5148\u4f53\u9a8c\uff08\u4e86\u89e3\u54c1\u724c \uff09\u518d\u51b3\u5b9a\u8981\u4e0d\u8981\u7ed3\u5a5a (\u8d2d\u4e70)<\/p>\n<p>&nbsp;<\/p>\n<p>\u51c6\u786e\u7684\u8bf4\uff0c\u5c31\u7b97\u7b2c\u4e00\u6b65\u5728\u6e29\u54e5\u534e\u7684 Marketing Hook\u505a\u5f97\u5f88\u7f8e\u597d\uff0c<\/p>\n<p>\u5973\u65b9 (\u6d45\u5728\u5ba2\u6237) \u4e5f\u4e0d\u4e00\u5b9a\u51c6\u5907\u597d\u8ddf\u4f60\u8fdb\u4e00\u6b65\u53d1\u5c55 !!<\/p>\n<p>&nbsp;<\/p>\n<p>\u56e0\u4e3a&#8230;\u91cc\u6b27\u53d1\u73b0\u5728\u6e29\u54e5\u534e\u505a\u7f51\u7ad9\u548c\u8425\u9500\u7684\u65f6\u5019\u53d1\u73b0\uff0c<\/p>\n<p>\u6f5c\u5728\u5ba2\u6237\u4f1a\u901a\u5e38\u4f1a\u6709\u4e24\u79cd\u6000\u7591\uff1a<\/p>\n<p>1) \u6f5c\u5728\u5ba2\u6237\u6000\u7591\u4f60\u5728<span style=\"text-decoration: underline;\"><strong>\u6e29\u54e5\u534e\u7684\u771f\u5b9e\u6027<\/strong><\/span>\u8fd8\u6709\u4f60\u7684<span style=\"text-decoration: underline;\"><strong>\u54c1\u724c\u53ef\u4fe1\u5ea6<\/strong><\/span><\/p>\n<p>2) \u6f5c\u5728\u5ba2\u6237\u6000\u7591<span style=\"text-decoration: underline;\"><strong>\u81ea\u5df1\u662f\u5426\u771f\u7684\u9700\u8981<\/strong><\/span>\u4f60\u7684\u670d\u52a1 &amp; \u4ea7\u54c1<\/p>\n<p>&nbsp;<\/p>\n<p>\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48 \u300c\u521d\u6b21\u89c1\u9762\u7684 Cold Lead Magnet\u300d<\/p>\n<p>\u4f1a\u7d27\u63a5\u7740 \u300c\u6709\u793c\u8c8c\u53c8\u6709\u4e9b\u8bb8\u4e92\u52a8\u7684 Tripwire\u300d<\/p>\n<p><span style=\"color: #ff0000;\">\u6765\u786e\u4fdd\u5ba2\u6237\u53ef\u4ee5\u4e00\u6b65\u4e00\u6b65\u7684\u4e86\u89e3\u3001\u8ba4\u8bc6\u3001\u5e76\u4e14\u8ddf\u6211\u4eec\u53ef\u4ee5\u957f\u671f\u5728\u4e00\u8d77(\u5408\u4f5c)~<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>\u6700\u56f0\u96be\u7684Marketing\u5f00\u573a\u767d\u6709\u4e2a\u7406\u89e3\u4e86\uff0c<\/p>\n<p>\u6211\u4eec\u4e0b\u4e00\u7bc7\u518d\u6765\u8ba8\u8bba\u5982\u4f55\u8854\u63a5\u5f00\u573a\u767d\uff0c\u8ddf\u6d45\u5728\u5ba2\u6237\u5f00\u59cb\u300c\u6709\u793c\u8c8c\u53c8\u6709\u4e9b\u8bb8\u4e92\u52a8\u7684 Tripwire\u300d\u5427~<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2>\u559c\u6b22\u7c7b\u4f3c\u7684\u5173\u4e8e\u6e29\u54e5\u534eMarketing \u63a8\u5e7f\u653b\u7565\u5417?<\/h2>\n<h2>\u8bf7\u5728<a href=\"https:\/\/www.facebook.com\/restoboxweb\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>\u4e0a\u7559\u4e2a\u8a00\uff0c\u8ddf\u91cc\u6b27\u8bf4\u8fd9\u7bc7\u8425\u9500\u6587\u5230\u5e95\u6709\u6ca1\u6709\u5e2e\u52a9\u5570~<\/h2>\n<p>&nbsp;<\/p>\n<p>\u60f3\u8981\u4e86\u89e3\u66f4\u591a\u5173\u4e8eRestobox\u53ef\u4ee5\u5982\u4f55\u5e2e\u52a9\u60a8\u5728\u6e29\u54e5\u534e\u7684\u516c\u53f8\u6709\u6548\u6210\u957f + \u63d0\u9ad8\u66dd\u5149\u7387 + \u63d0\u5347\u4e1a\u7ee9? <a href=\"https:\/\/restobox.com\/2018\/04\/19\/%e3%80%90%e8%a1%8c%e9%8a%b7%e6%95%99%e5%ad%b8%e7%9b%a4%e9%bb%9e%e3%80%91%e8%ae%93restobox%e5%88%86%e4%ba%ab%e7%b5%a6%e6%82%a8%e5%a6%82%e4%bd%95%e5%9c%a8%e6%ba%ab%e5%93%a5%e8%8f%af%e7%8e%a9%e8%bd%89\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u53ef\u4ee5\u70b9\u51fb\u6211\u5b66\u4e60\u66f4\u591a\u514d\u8d39\u653b\u7565<\/a>\uff0c\u6216\u76f4\u63a5\u4ece\u4e0b\u65b9\u8054\u7cfb\u65b9\u5f0f\u627e\u6211\u4eec~<\/p>\n<p><strong>Facebook<\/strong><\/p>\n<p><a href=\"http:\/\/www.facebook.com\/restoboxweb\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.facebook.com\/restoboxweb\/<\/a><\/p>\n<p><strong>\u5fae\u4fe1 Wechat<\/strong> :<\/p>\n<p>Bluekflo<\/p>\n<p><a href=\"https:\/\/restobox.com\/wp-content\/uploads\/2018\/01\/Leo-QR.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10516 size-full\" src=\"https:\/\/restobox.com\/wp-content\/uploads\/2018\/01\/Leo-QR.jpg\" alt=\"\" width=\"234\" height=\"230\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8854\u63a5\u4e0a\u7bc7\u6e29\u54e5\u534e\u5728\u7ebf\u8425\u9500 (Vancouver Marketing)\u7684\u653b\u7565: \u5ba2\u6237\u4ef7\u503c\u4f18\u5316\u3002 &nbsp; Le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108,112,109,110],"tags":[],"class_list":["post-11914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-hans","category-online-marketing-copywriting-chinese-hans","category-marketing-strategy-hans","category-copywriting-chinese-hans"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u3010\u6e29\u54e5\u534e\u5728\u7ebf\u8425\u9500\u3011\u8425\u9500\u6f0f\u6597(Marketing Funnel) - \u521d\u6b21\u89c1\u9762\u7684 Cold Lead Magnet - restobox<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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